NRB Food Industries was set up in 2010 with the main nature of our business being the production of Banana Chip Cavandish topping with Gula Melaka. This idea brought us to study on the needs, supply and consumption of Gula Melaka, or be known as Coconut Palm Sugar, Coconut Nectar Sugar or Gula Masak.

 

It can also be illustrated as Caramel Coconut Sugar. It tastes of creamy salted caramel, suitable for dessert or topping for bread varieties. The name itself will differentiate its texture, colour and taste. The initial supply was inconsistent forcing NRB Food Industries to find the best solution to maintain supply and quality of the final product.

 

In 2012, the company decided on producing Gula Melaka. The founder was Tuan Hj Baharum Hanafiah, retired from Security Company and directly involved in producing Gula Melaka back home at a small scale. He was assisted by his wife, Puan Hajjah Che’Pon Mahmud especially on maintaining the right quality and to meet the Malaysian taste. The name Malasa came from Melaka's various names in history such as Malakat (Arabic), Mulaqah (Arabic), Amalaka (Sanscrit), Malagas (Portugis). We decided to use it but differentiate it to reflect all of Melaka's rich history of names.